Australia is currently 134 years away from gender equality but the fastest way to reduce this number to 10, is to get more women into public office. The challenge is inspiring women to take up these positions in the first place. Most women don't see themselves in political positions, simply because, for centuries now, power has been branded as male.
It's time we rebranded power.
'Power Like You've Never Seen' is a 10 year platform designed to change the face of power, and get Australia to gender equality in a more acceptable timeframe. Created for Women For Election – a non-partisan, for-purpose, organisation helping more women to enter politics, and UN Women Australia, launching in time for the 2022 Federal Election.
Watch the launch film here
Watch the case study here