Betting agency TAB wanted to increase bets on first try scorers during Australia’s 2013 State of Origin rugby league series – a fierce interstate rivalry between the Queensland Maroons and New South Wales Blues.
So we introduced NSW to a psychic cockroach (in homage to the NSW team mascot), who helped fans choose a player through live personal predictions online, every single minute, in the days leading up to each match.
Watch the case study film here
Meet Blocker
Blocker's first prediction. And it was right, naturally