The agency's first piece of work for Optus saw everyday Australians, and members of the national swimming team, do what Aussies do best – Get Splashy.
The campaign ran as part of Optus' sponsorship of the Commonwealth Games and the Dolphins team, and consists of films for TV and online, plus a new competitive event at the games themselves, a lilo race called The Splashies!
Watch the first ever Splashies, live at the Commonwealth Games