I’m an award-winning ECD who has been lucky enough to work with some of the world’s best brands and people, across many aspects of advertising. For the last 18 years, I’ve chased all things non-traditional to feed a desire for engaging audiences in new and innovative ways. I’ve always believed that people are the most powerful medium of all, and building authentic connections with audiences is the most challenging and exciting part of my job.

Today, I’m passionate about using creativity as a force for good. People are demanding brands be good corporate citizens, and work with a positive social impact is resulting in commercial value for businesses. For me, it’s win win.

I’m also a huge advocate for diversity and inclusion in advertising. Last year, I Co-Founded Only One In The Room, an organisation with a mission to make our industry more culturally diverse.

When I’m not working, you’ll find me keeping up with a very cheeky toddler, watching Ferris Bueller’s Day Off, or cooking a tagine. Sometimes at the same time.

To find out more, please get in touch. Alternatively, stalk me on Linkedin here.

OTHER STUFF

This is me (with way too much make-up and 80s hair) as a new panellist on Gruen – the ABC’s TV show about Aussie advertising. Watch my debut episode on ABC iView here.
This is an article I wrote for the The Australian newspaper (with a readership who love coal and lack diversity. As was emphasised in the comments section). Link to the article here.
This is the Linkedin post I shared to announce my promotion, and my twisty turny journey to it. I was genuinely surprised when it went ‘viral,’ and overwhelmed by all the messages of support from strangers. Read the post here.

 

This is me as Trinity on International Women’s Day for BMF’s Instagram 🙂